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REPORTIndia's Beauty and Personal Care (BPC) market is projected to reach $40 billion by 2030, driven by rising incomes, digital adoption, and evolving consumer preferences. E-commerce is expected to become a key growth channel, supported by quick commerce, influencer-led discovery and deeper penetration into Tier 2 and Tier 3 cities.
Demand is shifting towards premium, ingredient-focused and purpose-driven products, with Gen Z and young consumers driving experimentation and category expansion. These trends are creating strong opportunities for digital-first brands, omnichannel retailers, and innovation-led players, positioning India as one of the fastest-growing global BPC markets.
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